Your strategic partner in brand reputation & engagement
Your story.
Your voice.
Your reputation.
Strategic public relations, crisis communications, and brand guidance for executives, creators, and public figures.
About TSG
Your voice should define how you're seen.
Together Strategy Group LLC is a consulting and strategic communications company. We help executives, creators, and public figures communicate clearly, build credibility, and navigate the moments that matter — from a career-defining announcement to a difficult week in the news cycle.
“We advocate for our clients, helping them tell their own story with clarity, confidence, and control.”
Every engagement is built around the individual — personal attention, strategic judgment, and counsel that fits your voice rather than reshaping it.
Meet the founder
Rahsaan Gethers
Founder & CEO, Together Strategy Group LLC
Rahsaan Gethers is the founder and CEO of Together Strategy Group LLC (TSG), a strategic communications consultancy dedicated to helping individuals, organizations, and brands tell their own story with clarity, confidence, and control.
Rahsaan brings over 17 years of high-stakes public relations experience from the NBA to his work with TSG’s clients. He most recently served as Vice President of Basketball Communications for the Portland Trail Blazers (2022–2026), where he led the organization’s basketball communications strategy, served as the primary media contact on all basketball-related matters, and managed everything from crisis response to proactive messaging for both media and fans.
Before Portland, Rahsaan spent nine seasons with the Sacramento Kings, rising from Media Relations Intern to Director of Media Relations. With the Kings, he built and executed communications strategies for the organization and prepared players, coaches, and executives for high-visibility moments — including navigating the unprecedented media landscape of the COVID-19 pandemic. His NBA career began with the Denver Nuggets, first as a game night assistant in 2009 and later as an intern in 2012.
Rahsaan’s knowledge in the craft started before the NBA. As a college student, he worked as a writer and talent scout for Rivals.com in Tucson, covering the country’s top high school basketball prospects, receiving early training in how to observe closely and write with objectivity. After moving back to his native Colorado in 2009, he spent three seasons coaching basketball at his alma mater, Overland High School.
Across more than a decade in professional sports communications, Rahsaan has worked at the intersection of athletes, executives, coaching staff, and media — developing a rare fluency in shaping narratives under pressure, building trust between organizations and the press, and protecting the reputations of the people he represents. He founded TSG to bring that same caliber of strategic communications support to individuals and organizations outside of professional sports.
Rahsaan holds a Bachelor of Arts in Journalism from the University of Arizona and is a native of Aurora, Colorado.
Why reputation matters
When your name is your brand, every moment matters.
Public scrutiny
Your words travel further and faster than they used to, and context rarely travels with them.
Misunderstood messages
A well-intentioned comment becomes a headline when the framing is left to someone else.
Unexpected controversy
Difficult moments arrive without warning, and the first 24 hours shape the record.
Missed opportunities
Real achievements go unnoticed when there's no plan to tell the story behind them.
Reputation isn't built in a crisis — it's drawn on during one. The work we do before anything goes wrong is what gives you room to respond well when something does.
Services
Support for the moments that shape your reputation.
Public Relations
Build visibility and credibility through strategic storytelling, media outreach, and meaningful relationships with journalists.
- Narrative and message development
- Media outreach and pitching
- Press materials and announcements
Crisis Communications
Navigate sensitive situations with risk assessment, coordinated messaging, media response, and recovery planning.
- Risk assessment
- Response strategy and holding statements
- Media handling and recovery planning
Media Training
Prepare for interviews and public-facing moments through message development, concise soundbites, and on-camera practice.
- Message and soundbite work
- On-camera coaching
- Simulated interviews
Social Media Strategy
Develop content and campaigns that communicate a consistent story, engage audiences, and build community.
- Channel and content strategy
- Campaign planning
- Community engagement
Telling your story
Shaping the story of you.
Four connected pieces of one approach. Each strengthens the others, and together they make your public presence feel intentional rather than incidental.
Earned Media
Identify and pitch the stories that communicate who you are and what you stand for.
Make the Most of Your Moments
Turn professional milestones into opportunities for broader visibility.
Social Media & Content
Carry your story across the channels where your audience actually engages.
Brand Management
Build recognition and trust through a consistent, deliberate public identity.
Crisis management
Clarity when it matters most.
When the stakes are high, TSG helps you assess the situation, align your response, and communicate with purpose.
- 1
Assess & Act Fast
Understand the situation, identify risks, and establish the right response plan.
- 2
Coordinate & Communicate
Align stakeholders and develop clear, timely messaging.
- 3
Manage & Respond
Handle media inquiries, monitor conversations, and address stakeholders.
- 4
Recover & Strengthen
Support recovery and apply lessons to strengthen future readiness.
Protect Reputation
Communicate Clearly
Guide & Support
Why TSG
Personal attention. Thoughtful strategy. A partner in your corner.
Personalized Strategy
Guidance shaped around your voice, your goals, and the specifics of your circumstances — not a template.
Responsive Partnership
Dedicated support and clear communication through the decisions that carry weight.
Proactive Preparation
Identify potential reputational risks and prepare for them before an issue escalates.
Contact
Let's shine our light—together.
Partner with TSG to shape your narrative and amplify your impact.